News & Stories

APRIL 22ND EARTH DAY! Earth Day is "A day of education about environmental issues".  Let's educate ourselves and take action!

Sustainable Market that was held on April 2nd has been featured In Shibuya Shimbun Newspaper!

From April, The Plastic Resource Circulation Act will be implemented. What is it and how does it affect us?  The wording sounds a bit scary but basically, the act aims to reduce the amount of disposable plastics in Japan.  Read more!

Stumbled upon OYAOYA during an event in Yurakucho Marui department store the other day.  What a great initiative!

Global Climate Strike by Fridays For Future - This year's Global Climate Strike is on March 25th.  Let's take action!

Since May 2021, we have been participating in a one-year project called “Fuku no Tane” which literally means “seeds of clothes”. We've been sharing the process a little by little but this is the last blog.  How much were we able to harvest in the end?

We used to rely on commercial detergents and softeners, but those days are in the past!

Since May 2021, we have been participating in a one-year project called “Fuku no Tane” which literally means “seeds of clothes”.  We hope to share the process little by little throughout the year.  Last time we saw one cotton ball burst!  Let's see what happened to the others!

Since May 2021, we have been participating in a one-year project called “Fuku no Tane” which literally means “seeds of clothes”.  We hope to share the process little by little throughout the year.  Last time we moved them to the planter and we've been taking care of it carefully for the past few months.  Are any of them going to become cotton balls?

How about using December as a month of opportunity to learn about environmental issues? We’ve selected a few movies including Fashion, Plastic, Planet and Food.  Read more about each of them and watch the trailers!

We are a gifting these Shimanto Newspaper Bags to those who purchase over 5,000 yen (tax included) at our online store! Use it as a gift for your loved ones or use them for yourself.  They are definitely very eye-catching!

Christmas is a special day all over the world but it is also not the most environmentally-friendly time either. This festive season has been the peak consumption period but you CAN actually have a more eco-friendly Christmas without loosing the fun!  Here are some tips for a more greener and more sustainable festive season!