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By Théla

✔︎ Vegan
✔︎ Fairtrade
✔︎ Zero waste
✔︎ Upcycle
✔︎ Package Free

The no-frills, daily-use, sustainable tote. Enough said!

Handmade sustainably in India with approximately 50 discarded plastic bags.

The plastic is collected from Bhangaar Wadas (waste collection points), washed and dried, cut into yarn and is finally hand woven by artisans on traditional looms at Khamir, Kutch.

It is then sewn under fair trade conditions by the Self Help Center in Mumbai in combination with organic cotton fabrics that are naturally dyed with herbs, fruits and vegetables.

The Loria Tote is a modern, urban, sustainable tote bag.

- One inner open pocket for easy access
- Organic cotton shoulder straps
- Organic cotton canvas lining

* Because the Loria Sustainable Tote is handmade, you may find certain imperfections in its symmetry and appearance. Please bear in mind that this enhances its uniqueness and makes each piece truly one of a kind!
* The colors may vary slightly from the image as we rely on discarded plastic bags that are available to us.

- Dimensions : Height 36cm | Length 34cm | Width : 9cm (approximate)
- Weight : 350g (approximate)

- Hand wash or spot clean under cold running water.
- Do not machine wash.
- Use only a natural or mild detergent as several components of the bag are naturally dyed.
- Wash less – it’s better for the bag and for the environment!


Théla is a brand that started in Athens, Greece. The designer hails from India and is a graphic designer. While in India, she saw the growth of plastic consumption and started learning how harmful plastic is to the environment. When she moved to Athens, she was confronted with an even higher consumption of plastic. Having grown up relatively plastic-free, she was inspired to do something about it. That is when she decided to put her knowledge of design and love for handmade and started crocheting with discarded plastic bags.

The designer says, "I started Théla not only to reduce the amount of plastic that ends up in the landfills and oceans but to also increase awareness about its impact and alternatives. My focus is on plastic because plastic (single-use or reusable) is the worst kind of material to dispose into the environment, however responsibly it is done. "


Diti, the founder of Théla is definitely one of many people (but still not enough people!) in the world trying to tackle te problem of plastic pollution. Her knowledge of environmental issues and human rights as well as graphic design really amazed us and her story resonated with us. A truly unique idea and product that is sturdy, stylish and usable ever day. It's hard to believe it is made out of discarded plastic bags. The stories behind the design and the various steps to make the products are equally amazing. The products are produced in India where the designer was born and raised; the brand is helping and has a proactive approach to end poverty. All the products are handmade and one of a kind and you can feel her love in each and every piece.

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