Théla Design is a brand that started in Athens, Greece. The designer hails from India and is a graphic designer. While in India, she saw the growth of plastic consumption and started learning how harmful plastic is to the environment. When she moved to Athens, she was confronted with an even higher consumption of plastic. Having grown up relatively plastic-free, she was inspired to do something about it. That is when she decided to put her knowledge of design and love for handmade and started crocheting with discarded plastic bags. The designer says, "I started Théla not only to reduce the amount of plastic that ends up in the landfills and oceans but to also increase awareness about its impact and alternatives. My focus is on plastic because plastic (single-use or reusable) is the worst kind of material to dispose into the environment, however responsibly it is done. "