[Brand Story #1] abeego - BEESWAX WRAP
BEESWAX WRAP : abeego / Canada
"abeego" is a Canadian company born in 2008.
"abeego" was born in 2008 as a manufacturer of original beeswax wraps in their own factory in Canada. One of the founding principle of abeego was, it just makes sense. Living foods (ie: foods that are consumed fresh, raw and/or in a condition as close as possible to their original, vibrant, living state) breaths. It's logical that they shouldn't be wrapped in airtight wrap.
What's the best way to keep food alive and at the same time be eco-friendly? This was how the beeswax wrap was conceived. As far as we know, there are several manufacturers around the world, including Japan, which creates these wraps, but abeego is definitely a pioneer.
What's special about abeego? There are three points.
1. NATURAL = Made of only 100% natural material with a unique blend of beeswax, jojoba oil, and natural resin on a mixed fabric of organic cotton and hemp. Every ingredient used comes from the earth and will return to it without a trace.
2. BREATHABLE = The natural moisturizing properties and antibacterial properties that are not found in plastic wraps make the wrapped foods last longer as it lets the food have space to breath. As a result, the nutrients in the food are kept as well as the enzymes that are essential for us to absorb and digest are much better.
3. REUSABLE = It can be used for about a year by hand washing in cold water. Once finished it is biodegradable and compostable, or it can be used as fire starters for campfires, BBQs or wood stoves.
abeego comes with different size and sets; so it's also fun to think about what's usually in your refrigerator and carefully choose what works for you!
Wrap, roll and cover your foods and stay healthy and eco-friendly!
We will have a special pop up store at Tamagawa Takashimaya! Please stop by.
Event information! We'll be at Shonan Ethical Market in Shonan T-Site on May 24th and 25th! Please stop by if you're in the area!
We will have a special pop up event at Matsuya Ginza! Please stop by if you're in the area!