[BC Interview] Behind the brands - 15:21

#WhoIsBehindTheBrand?

There are over 20 brands that Borderless Creations are sourcing from.  We’ve introduced the brands and their products but who are the people behind the brands?  What are their thoughts?

We asked the same 10 questions to all the brands so that you can get a better understanding of the brands and their stories.

Today we interviewed Mr. Fredrik, the Founder of 15:21.

Q1)  What triggered you to tackle ethical and sustainable issues?

A1) I have since a child been interested in both fashion and the environment. 15:21 was a way for me to combine both of my passions.

15:21 was born out of a desire for change and stands for breaking patterns.

For me personally, it was about a change in my life and job, but in a wider sense, it’s about changing patterns of how we use materials. I think people often just presume that their wallet or phone case has to be made of plastic, leather or silicon and aren’t really aware that there are alternatives.

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Q2) What has changed from when the brand started and now?

A2) A goal for us has always been to educate people regarding the positive effects of cork and how important the commercial aspects are for the environment. We are really proud to have played a part in raising awareness!

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Q3) What was the hardest part of developing your brand? On the contrary, what was the best thing about continuing the brand?

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Q7) If you can eat ANYTHING now, what would it be?

A7) Recently discovered the fruit Rambutan and I'm hooked!  I love a rambutan fruit anytime.

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Q8) If you can go ANYWHERE now, where would you like to go? 

15:21 is a Stockholm-based brand with a love for functional minimalist design. The whole concept of 15:21 started with a missed train to work.

The founder says, "Arriving at the train station at 15:21, I was a few seconds late but just in time to watch my train to work close its doors and slowly roll away. Instead of feeling frustrated, I had a moment of lucidity where I came to realize how my life was built around routines and my soul-less work. I began to pick up on an old project and started sketching on new ideas. And that's how 15:21 came about."

15:21 blends Scandinavian simplicity with nature's own aesthetics. All products are made in fine quality Portuguese cork with their belief: "It's our belief that nature should be nourished, not exploited. By working with cork, we do exactly that. "

[Brand Site]

https://1521store.com/

Find 15:21 products on Borderless Creations：

https://borderlesscreations.com/en/collections/15-21