Established in 2013 in Stockholm, The Humble Co. is a company making personal care products. Their products are available in thousands of stores and dental clinics. They develop health/wellness products that are eco-friendly and socially responsible with an innovative twist.

Their vision says it all: "When we are lucky enough to be born in an affluent part of the world it should be our duty to take care of the less fortunate. Many children will never own any oral care products and we’re depleting natural resources and filling up the oceans with used products. Can we change our ways of production and consumption? Can we help provide oral care products to those that need it most? The answer is yes! As a dentist, The Humble Co. was founded to create products that are good for you and kind to our planet.

Every Humble purchase goes towards funding projects for the benefit of children in need Join the movement. Make the switch. Go Humble."

It's not completely plastic-free, but it's much stronger compared to natural materials. Also, assuming that the length used at one time is 15 cm, it is good to know that it can be used for nearly a year. We recommend these for those who are accustomed to using dental floss!