CELEMENT LAB KEYRING

¥2,970
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By CELEMENT LAB.
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BRAND STORY

CELEMENT LAB is a Taiwan-based brand that won the Golden Pin Design Award in 2019. They use new concepts and materials for everyday objects that are used every day and presented as a single lifestyle. They embody new perspectives and experiences while providing humor and functionality.

Their original material, a mix of cement and silicone, looks hard like cement or stone at first glance, but is soft to the touch.

All of these products are handmade one by one in their atelier in Taiwan.

** What is the Golden Pin Design Award?
The Golden Pin Design Award is a design award that was established in 1981 by the Taiwan Design Research Institute (TDRI), a government-affiliated design promotion organization based in Taipei, The Golden Pin Design Award is an award that recognizes outstanding design products from all over the world.
OUR TIPS

A very innovative company based in Taiwan. We especially love their mission; adding new concepts with new materials to create new everyday essentials. They give new perspectives to everyday objects with humor and functionality.

CELEMENT is a mixture of different materials. It is hard looking but soft touching! They use silicon and cement to break the rules of vision and touch which we use to define objects. Hard, but soft… try to touch and feel for yourself; we guarantee that it is a new experience!

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[ECO TIPS]
✔︎ Recycled packaging
✔︎ Small production runs

With soft cement material as the core, the concept of modeling is extended to both ends through "stretching", connecting different functions of hardware accessories, one end is a key ring, the other end is a hook and button, which can be used in different life situations, and show the unique and conflicting aesthetics of soft cement. 

CELEMENT LAB keyrings are available in three different patterns and designs.

- Classic -
The gradation of dark and light cement colors is created by "brushing" a special soft cement to create a rugged, cement-like style. It is made of gray recycled leather (from Salamander) with a nickel-colored key ring and snap hook.

- Black Marble -
The natural texture of Black Marble is the result of a special soft cement "filling" process. It is made of gray recycled leather (made of salamander) with a nickel-colored key ring and snap hook.

- SOIL FLOW -.
The natural texture of the soil flow is due to a special soft cement "filling process". Made of vegetable tanned leather in original color with bronze key ring and snap hook.

CELEMENT is a mixed material. It looks hard but feels soft - a special balance of silicone and cement. (The cement used in our products is recycled from the maintenance of reservoirs in Taiwan.)

[CELEMENT material characteristics]
Tough look - hard and rough looking but cushioned
Soft feel - soft like rubber or silicone
Waterproof - water repellent, easily cleaned with water
Heat resistant - withstands heat from 40°C to 200°C

[FEATURES.]
- Material: CELEMENT (silicone x cement), Recycled Leather or Vegetable Tanning Leather, Metal
- Packaging: Recycled paper
- One end is a key ring and the other end is a hook and loop closure, which is suitable for different usage situations. It can be hooked onto bags and other products, and is also convenient for hanging onto various hooks.
- Due to the handmade nature of this product, the pattern may differ from the photo even if the same color is used.

[SPECS]
- Height: 3.2 cm
- Width: 12.5 cm
- Depth: 1 cm
- Weight: 25g
- Available colors: CLASSIC | BLACK MARBLE | SOIL FLOW

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